Okay, so it’s that time of the year again… when advertisers cough up $2 million bucks a pop to air their ads during the Super Bowl. Overall, it was kind of “meh” this year, but I got a few faves. And not-so-faves. Watch them all here.

Faves
- Bridgestone. Just when you think a squirrel and Richard Simmons will get hit by a car…
- Career Builder. Good messaging/examples about “following your heart” and how “wishing won’t get you a new job.”
- Coca Cola. Keeping it simple.
- Hyundai. Also nice examples of simple ads with intelligent copy.
- T-Mobile. Ahhh, the downside to being on your mentor’s Fave Five.
- Tide to Go. I’ve seen this ad before, but it’s a great example of how shirt stains can speak louder than you.

Not-So-Faves
- Bud Light. Their commercials used to make me laugh out loud. What happened?
- GoDaddy. Lame as usual… but hey, whatever it takes to drive up web traffic.
- Sales Genie. Enough with the ethnic jokes.
- Sunsilk. “Hey, let’s put Marilyn Monroe, Shakira, and Madonna in our ad and women will buy our shampoo!”
- Victoria’s Secret. Boring. Shouldn’t they be selling to women?