Apr
10
A team of HPU students will travel to San Francisco, Calif. in April to participate in the American Advertising Federation’s district competition. Each team presents a 20-minute advertising plan to propel AOL’s instant messaging to the top of its market.
Apr
7
Mar
20
Governor Linda Lingle spoke at Hawai‘i Pacific University today, after being invited by the school’s Toastmasters club. Apparently, she was a Toastermaster member and attributes her membership to her success in public speaking. And boy, can she speak.
Mar
5
Something I just came across, addressing one of my pet peeves: the incorrect usage of apostrophes.
Feb
16
All I’ve been listening to lately is the score from the Pirates of the Caribbean movies. They’re fun to listen to, which might sound weird, but hey, it’s true for me. In fact, I’m listening to the score right now! Often, while listening to the score during my hour-long commute to and from school, I imagine that I’m in an orchestra or high school band playing the score.
Feb
9
This week was jam-packed with meetings, mostly on the National Student Advertising Competition campaign. I feel a lot better because we have some good campaign ideas going, as well as a better sense of direction. But I would feel a lot better once this whole thing is done and over with.
Feb
3
Okay, so it’s that time of the year again… when advertisers cough up $2 million bucks a pop to air their ads during the Super Bowl. Overall, it was kind of “meh” this year, but I got a few faves. And not-so-faves.
Feb
1
In last semester’s marketing class, I learned about the channels of distribution: suppliers, manufacturers, wholesalers, retailers, and consumers. Watching “The Story of Stuff” repositions this way of thinking, because little do we think or learn about where and how suppliers get their resources, nor do we think much about what happens after consumers (we) dispose of what they’ve (we’ve) accumulated.
Jan
30
Yes, it’s true—Liberty is busy as a bee. What else is new?
Jan
13
Rest in peace, Deville.
